Posted by Chia-Yi in Ethnic Marketing, Marketing-Communications Japan | 0 Comments

The Japanese digital ecosystem

Social media on the Internet have exponentially grown in popularity across the world in recent years. One can find numerous social networks on the Internet, some of which have a very precise target audience. Japan is no exception to this phenomenon.

Posted by Chia-Yi in News from Orchimedia | 0 Comments

Montreal is in New York

A picture of the participants in the AAPQ trade mission for New York City’s 2010 Advertising Week, which Orchimedia is a part of. You can see in the background the bus with the colors of the Montreal.ad delegation.

Posted by Chia-Yi in Chinese New Year | 0 Comments

Orchimédia wishes you a happy Moon festival!

If you frequent oriental markets, then you’ve surely noticed the arrival of attractively packaged moon cakes. This year, it is even possible to buy these traditional cakes at Costco. But what are moon cakes and for what occasion do we buy them?

Moon cakes are Chinese pastries that are eaten during the Moon festival (also known as the Mid-Autumn festival). These cakes come in many shapes and are available in a number of different flavours. They are decorated with embossed inscriptions and patterns and some of them come from a specific region of China.

The Moon festival is celebrated on the evening of the fifteenth day of the eighth month in the lunar calendar (which is always a night with a full moon). Throughout the year, this is the day when the moon is at its roundest and brightest. Families make the most of this occasion by reuniting to enjoy the time spent together and the view of the moon. The Moon festival is one of the two most important holidays in the Chinese calendar, the other being the new Chinese lunar year, or Chinese New Year; it is a legal holiday in many Asian countries.

Posted by Chia-Yi in News from Orchimedia | 0 Comments

New York/MTL.AD Trade Mission

Orchimédia, partner of the third New York/MTL.AD Trade Mission, will represent one of Montreal’s creative agencies in New York from September 29 to October 1.

Through this mission, the Association intends to take advantage of Advertising Week –– the most important advertising and media event in the US––to showcase Montréal as a creative hub.

Participants of this trade mission:

Sid Lee, TVA, BleuBlancRouge, Telus, Orchimédia, Cinco, Brad, Nurun, CloudRaker, Legault Joly Thiffault, Transcontinental, Palm + Havas, Léger Marketing, Deloitte, Rouge media group, La Cavalerie, Beauchemin, DesArts Communication, casale media, Egzakt, Harry&Co, Le Devoir, UQÀM

and in collaboration with:

Cirque du Soleil, Cré de Montréal, Gouvernement du Québec (MAMROT, MDEIE, et DGQNY), Tourisme Montréal, Ville de Montréal, Alliance numérique, Conseil de l’industrie des communications du Québec, Association du marketing relationnel au Québec, Société des designers graphiques du Québec (SDGQ) et Mission Design, Principaux groupes médias du Québec (Astral, Transcontinental) et Octane Management (Grand Prix F1 et NASCAR).

Posted by Chia-Yi in Marketing-Communications China | 0 Comments

Conquering China over the Web

The exposure of the Chinese to the Internet is so large that it has become an area that a company can no longer neglect if it wishes to export to the Middle Kingdom. The arrival of millions of consumers online obliges companies to rethink the way they market themselves and their products. Social media have completely modified the commercialisation of products. Consumers don’t hesitate to criticize or praise, ruin or recommend a product, which is why it is important to use these social networks to interact with consumers in order to create customer loyalty.

Having a strong corporate image backed by a well-developed web strategy and an understanding of the local culture now allows Western companies to do business much easier than in the past. The emergence of a middle class in many countries such as China, India and even Brazil is deeply modifying the global economy. The attraction of the US market is diminishing following a series of financial setbacks that have plagued the country. Many companies are looking for new markets in which to sell their merchandise and it is why the Internet plays a growing role in the commercial domain. The upheavals caused by the Internet are thus far from over.

Posted by Chia-Yi in Ethnic Marketing, Marketing-Communications China | 0 Comments

Comparison of social portals

In China, the Internet is developing rapidly and social networks there see their member numbers increase rapidly. Earlier we mentioned that the most frequently used Chinese networking sites are often inaccessible or little known outside of China. QQ, which is China’s most popular networking site, has a 50% market share with 380 million users. This site that started out as an instant messaging service has developed itself into a portal and now has its own form of virtual currency. Its popularity is so widespread that it is possible to perform transactions in online shops and gaming sites that function outside of the QQ network.

The popularity of Google in North America is undeniable. Nevertheless, the largest search engine in China is Baidu. Many local varieties of Facebook (51, Kaixin, Renren) and Twitter (Digu, Taotao, Zuosa, Weibo) have tens or even hundreds of millions of users. Even sites such as Youtube and Ebay have very similar Chinese equivalents (Tudou and Taobao respectively). And all this is only within China. The strength and diversity of the Chinese.

Internet is partly driven by its population. It was a lack of understanding of the cultural differences by Western computer giants however, that led to the development of these local alternatives.