Posted by Chia-Yi in Chinese New Year | 0 Comments
Orchimédia wishes you a happy Moon festival!
If you frequent oriental markets, then you’ve surely noticed the arrival of attractively packaged moon cakes. This year, it is even possible to buy these traditional cakes at Costco. But what are moon cakes and for what occasion do we buy them?
Moon cakes are Chinese pastries that are eaten during the Moon festival (also known as the Mid-Autumn festival). These cakes come in many shapes and are available in a number of different flavours. They are decorated with embossed inscriptions and patterns and some of them come from a specific region of China.
The Moon festival is celebrated on the evening of the fifteenth day of the eighth month in the lunar calendar (which is always a night with a full moon). Throughout the year, this is the day when the moon is at its roundest and brightest. Families make the most of this occasion by reuniting to enjoy the time spent together and the view of the moon. The Moon festival is one of the two most important holidays in the Chinese calendar, the other being the new Chinese lunar year, or Chinese New Year; it is a legal holiday in many Asian countries.
Posted by Chia-Yi in News from Orchimedia | 0 Comments
New York/MTL.AD Trade Mission
Orchimédia, partner of the third New York/MTL.AD Trade Mission, will represent one of Montreal’s creative agencies in New York from September 29 to October 1.
Through this mission, the Association intends to take advantage of Advertising Week –– the most important advertising and media event in the US––to showcase Montréal as a creative hub.
Participants of this trade mission:
Sid Lee, TVA, BleuBlancRouge, Telus, Orchimédia, Cinco, Brad, Nurun, CloudRaker, Legault Joly Thiffault, Transcontinental, Palm + Havas, Léger Marketing, Deloitte, Rouge media group, La Cavalerie, Beauchemin, DesArts Communication, casale media, Egzakt, Harry&Co, Le Devoir, UQÀM
and in collaboration with:
Cirque du Soleil, Cré de Montréal, Gouvernement du Québec (MAMROT, MDEIE, et DGQNY), Tourisme Montréal, Ville de Montréal, Alliance numérique, Conseil de l’industrie des communications du Québec, Association du marketing relationnel au Québec, Société des designers graphiques du Québec (SDGQ) et Mission Design, Principaux groupes médias du Québec (Astral, Transcontinental) et Octane Management (Grand Prix F1 et NASCAR).
Posted by Chia-Yi in Marketing-Communications China | 0 Comments
Conquering China over the Web
The exposure of the Chinese to the Internet is so large that it has become an area that a company can no longer neglect if it wishes to export to the Middle Kingdom. The arrival of millions of consumers online obliges companies to rethink the way they market themselves and their products. Social media have completely modified the commercialisation of products. Consumers don’t hesitate to criticize or praise, ruin or recommend a product, which is why it is important to use these social networks to interact with consumers in order to create customer loyalty.
Having a strong corporate image backed by a well-developed web strategy and an understanding of the local culture now allows Western companies to do business much easier than in the past. The emergence of a middle class in many countries such as China, India and even Brazil is deeply modifying the global economy. The attraction of the US market is diminishing following a series of financial setbacks that have plagued the country. Many companies are looking for new markets in which to sell their merchandise and it is why the Internet plays a growing role in the commercial domain. The upheavals caused by the Internet are thus far from over.
Posted by Chia-Yi in Ethnic Marketing, Marketing-Communications China | 0 Comments
Comparison of social portals
In China, the Internet is developing rapidly and social networks there see their member numbers increase rapidly. Earlier we mentioned that the most frequently used Chinese networking sites are often inaccessible or little known outside of China. QQ, which is China’s most popular networking site, has a 50% market share with 380 million users. This site that started out as an instant messaging service has developed itself into a portal and now has its own form of virtual currency. Its popularity is so widespread that it is possible to perform transactions in online shops and gaming sites that function outside of the QQ network.
The popularity of Google in North America is undeniable. Nevertheless, the largest search engine in China is Baidu. Many local varieties of Facebook (51, Kaixin, Renren) and Twitter (Digu, Taotao, Zuosa, Weibo) have tens or even hundreds of millions of users. Even sites such as Youtube and Ebay have very similar Chinese equivalents (Tudou and Taobao respectively). And all this is only within China. The strength and diversity of the Chinese.
Internet is partly driven by its population. It was a lack of understanding of the cultural differences by Western computer giants however, that led to the development of these local alternatives.
Posted by Chia-Yi in Marketing-Communications China | 0 Comments
The Grand and Vast Chinese Internet
Social networks in China
The internet is fast becoming the archetypal medium of choice for communication and business throughout the world. Over time, internet users have become fierce consumers for goods and cyber data. More and more online transactions are being made as people feel more secure using the Internet and China is far from an exception to this change. Its global strength is incontrovertible even on new platforms of communication.
Social networks in Asia, as in the West, are extremely popular and true to form, China does things its own way. There are numerous Chinese networking sites (which few outside China know about and have access to) that have experienced enormous success thanks to the size of the Chinese population. A good understanding of the Chinese Internet proves to be vital if one desires to achieve success there. The popularity of the Internet and its use around the world demands that we invest more effort in this. Chinese and Canadian cultures are very different, which is why it is important to adapt our message so that the image we wish to project is appropriately transmitted.
Posted by Chia-Yi in Ethnic Marketing, Marketing-Communications China | 0 Comments
Statistics on Chinese Internet users
With a total population that exceeds 1.4 billion people, it is not surprising that the number of Internet users in China alone surpasses the total sum of users from many Western countries. Statistics on Internet use in China could give readers a sense of vertigo. It is estimated that over 300 million Chinese are Internet users, which is more than the total population of the US. Statistical forecasts suggest there will be close to 500 million users in 2015 which represents dazzling growth. Up to 92% of Chinese Internet users use social media, which is often made by and for Chinese users, despite the success of Facebook and Twitter. In comparison, only 76% of American Internet users in the US use these social networks. We can see that the Chinese, like the Japanese, are very fond of the Internet. Considering that the culture is totally different, it is normal that sites which have achieved great success in the West, don’t fair as well in Asia. Asian social networks often offer similar options but are integrally different.
Furthermore there are over 100 million Internet users in the rural regions of China alone. 60% of Chinese Internet users use mobile Internet (through intelligent phones such as iPhones from Apple), a tool which is expanding year on year throughout the world. For the majority of Asians, the Internet is a medium primarily used on cell phones. Numerous social networks in Japan require a cell phone number in order to register. It is important to know that cell phones in Asia have many functions that have not yet been developed in North America. Among others, it is possible to access public transport and make purchases from a cell phone. The Chinese are increasingly using their cell phones to get online to the point where computer sales are lower than those of telephones. This shows the major difference that exists between North-American and Asian users. These statistics also make it possible to see the vast scale and the possibilities that are offered to those who wish to succeed on the Web in China.