Posted by Chia-Yi in Marketing-Communications China, News from Orchimedia | 0 Comments
CCMM propose a China seminar to Quebec exporters
Posted by Chia-Yi in Marketing-Communications China, News from Orchimedia | 0 Comments
Chia-Yi Tung concluded Harper’s visit to China on CBC
International marketing specialist and founder of Orchimedia Chia-Yi Tung talked about Sino-Canadian economic relationships on Anne-Marie Dussault’s show 24 heures en 60 minutes on CBC, alongside with ex-ambassador of Canada in China, Mr. Fred Bild.
The visit was a successful one with deeper trade ties by signing various significant trade and investment agreements. Chia-Yi also pointed out the opportunities and challenges that Canada is facing in the era where China is becoming more and more influential in the world.
Posted by Chia-Yi in Marketing-Communications China | 0 Comments
Did you know that…?
The luxuries industry is doing better because of China, the principal market in Asia, with growth of 30% this year, up from 20% in 2009.
In comparison, the US should experience growth of 12%, 6% in Europe while Japan should show a new drop of 8%. (Source:news.xinhuanet.com)
Posted by Chia-Yi in Marketing-Communications China | 0 Comments
Did you know that…?
China is joining the luxuries market!
It’s time to realise that the era of China being the top manufacturing country is well and truly over! With its 875,000 millionaires and 6% annual growth, the temptation of this flourishing market was too big to ignore. (Source: adage.com)
Posted by Chia-Yi in Marketing-Communications China | 0 Comments
Conquering China over the Web
The exposure of the Chinese to the Internet is so large that it has become an area that a company can no longer neglect if it wishes to export to the Middle Kingdom. The arrival of millions of consumers online obliges companies to rethink the way they market themselves and their products. Social media have completely modified the commercialisation of products. Consumers don’t hesitate to criticize or praise, ruin or recommend a product, which is why it is important to use these social networks to interact with consumers in order to create customer loyalty.
Having a strong corporate image backed by a well-developed web strategy and an understanding of the local culture now allows Western companies to do business much easier than in the past. The emergence of a middle class in many countries such as China, India and even Brazil is deeply modifying the global economy. The attraction of the US market is diminishing following a series of financial setbacks that have plagued the country. Many companies are looking for new markets in which to sell their merchandise and it is why the Internet plays a growing role in the commercial domain. The upheavals caused by the Internet are thus far from over.
Posted by Chia-Yi in Ethnic Marketing, Marketing-Communications China | 0 Comments
Comparison of social portals
In China, the Internet is developing rapidly and social networks there see their member numbers increase rapidly. Earlier we mentioned that the most frequently used Chinese networking sites are often inaccessible or little known outside of China. QQ, which is China’s most popular networking site, has a 50% market share with 380 million users. This site that started out as an instant messaging service has developed itself into a portal and now has its own form of virtual currency. Its popularity is so widespread that it is possible to perform transactions in online shops and gaming sites that function outside of the QQ network.
The popularity of Google in North America is undeniable. Nevertheless, the largest search engine in China is Baidu. Many local varieties of Facebook (51, Kaixin, Renren) and Twitter (Digu, Taotao, Zuosa, Weibo) have tens or even hundreds of millions of users. Even sites such as Youtube and Ebay have very similar Chinese equivalents (Tudou and Taobao respectively). And all this is only within China. The strength and diversity of the Chinese.
Internet is partly driven by its population. It was a lack of understanding of the cultural differences by Western computer giants however, that led to the development of these local alternatives.