Posted by Chia-Yi in Marketing-Communications Asia, Marketing-Communications Korea | 0 Comments
Focus on Korea: Introduction
A country to discover…
Considered to be one of the poorest countries 50 years ago, this “dragon” has hauled itself up in record time to become the world’s 13th largest economy (2007). South Korea is indeed considered as a leader in many sectors such as automobiles, electronics, ICT and biotechnology. Yet, this relatively small country remains fairly unknown compared to its neighbours, but could be an interesting foot-in for companies wishing to penetrate Asia. In fact, it is very open to foreigners: per capita, the value of Korea’s is 30% higher than Japan and 11 times more than China. In addition, it offers an advantageous legal and fiscal framework for foreign companies wishing to set up shop there.
*The four newly industrialised countries that have experienced strong industrial growth in the second half of the 20th century, namely South Korea, Hong Kong, Singapore and Taiwan, are dubbed “Asian dragons”.

