2009-02-16
Posted by Chia-Yi in Marketing-Communications Japan | 0 Comments
The dos and don’ts with the Japanese
To help you maximise your meetings with Japanese partners and avoid offending them, here are five points to look out for:
- Never arrive at a business meeting looking casual. The Japanese place a lot of importance on appearance and it is imperative to always be well dressed (suit and tie), even when the weather is hot and humid.
- The exchange of business cards is much more formal and respectful (as in many Asian countries) than in the West. When you offer your card, it is important to do it holding the card with both hands, and to position it in a way so that the recipient can read it. The same etiquette applies when you receive a card. You must read it attentively, avoid putting it in your pockets and never write on it.
- The handshake is generally accepted and widespread during business meetings. If however, you wish to use the traditional greeting, remember that seniority is very important and that the gradient of the bow must be more pronounced and more repetitive the higher the rank of the recipients.
- Avoid saying “no”, which is considered too direct and could be badly perceived by some people. Instead, get into the habit of using phrases such as “this would be difficult” and “we will look into the possibility”.
- As personal relationships are a prerequisite, it is likely that they will want to get to know you outside of a business context, and thus you will be invited to go drinking or to do some karaoke with them. Go for it, participate! But remember, avoid drinking before the first toast “kanpai” is made, and above all, don’t refill your own glass.

