2009-04-28

Posted by in Marketing-Communications Korea | 0 Comments

In the Land of the Morning Calm, one moves at high-speed

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Koreans are passionate about high technology which makes it one of the most digitised countries in the world: 93% of households have a high-speed Internet connection and there is approximately one computer per two residents. Indeed, Korea has the highest Internet penetration rate in Asia. Cell phones with an Internet connection are also very popular: 85% of Koreans own such a device. It is thus not surprising that printed media is no longer popular in Korea. People keep themselves informed using the web and blogs while online purchases are very popular. Of course, they prefer websites in Korean…

Source: http://www.dgtpe.fr/se/coree/documents_new.asp?V=3_PDF_150736

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