The Western influence

In contrast to China and Japan, Western social networks like Twitter and Facebook have pierced the market despite all the success of the local networks (Cyworld and Me2day). The use of Western social networks by Koreans (and Asians in general) and their commercial importance continue to increase in the eyes of the American Internet giants. So, Facebook recently opened a sales office in Singapore in order to increase its advertising revenue in Asia.

The high level of social media use by Koreans also changes the dynamic in the business world. More and more Korean companies use them to increase the visibility of their products and promotions. Online shopping centers have also been created in order to allow companies to benefit from this trend.