Posted by Chia-Yi in Marketing-Communications Asia | 0 Comments
Canada-Asia business in 2008
From January to November 2008, exports to Asia grew by 19% compared to the same period in the previous year. Asia represented 8.43% of Canadian exports and 27.98% of its total imports last year. The two largest commercial partners were China and Japan.
| jan. – nov. 2007 (Billion CAD) | jan. – nov. 2008 (milliards CAD) | Change (%) | ||
| Japan | Exports | 8,54 | 10,24 | 19.9 |
| Imports | 14,25 | 14,22 | -0,2 | |
| China | Exports | 8,55 | 9,59 | 12,3 |
| Imports | 35,57 | 38,83 | 9,2 |
Source: http://www.ic.gc.ca/sc_mrkti/tdst/tdo/tdo.php#tag
Posted by Chia-Yi in Marketing-Communications Asia | 0 Comments
The Internet: a strategic promotional tool for Asia
Internet popularity continues to grow in China where the current number of Internet users amounts to 253 million according to Internet World Stats. China has thus surpassed the number of users in US, making it the country with the most Internet users in the world. In all, Asian users represent almost 40% of the world’s Internet users, a number that will undoubtedly increase considering that the penetration rate is still low in many countries.
| World rank | Countries | Users (Million) | Penetration rate |
| 1 | China (excl. HK and Macau) | 253 | 17,3% |
| 3 | Japan | 94 | 73,8% |
| 9 | South Korea | 35 | 70,7% |
| 18 | Vietnam | 20 | 23,4% |
Source: http://www.internetworldstats.com/top20.htm
Posted by Chia-Yi in Chinese New Year | 0 Comments
Orchimedia wishes you an excellent year of the Ox!
January 26 marks the start of the 2009 Chinese New Year. Determined by a lunisolar calendar, Chinese New Year’s Day (also known as Tet Festival in Vietnam and Seollal in Korea) differs from one year to the next. Millions of people over several days, in Asia and elsewhere, will celebrate this holiday, which is the year’s most important holiday. Although it differs from country to country, it usually includes purification rituals and ancestral cults, visits to family and parents as well as meals prepared specially for the occasion.
Every year is assigned a symbol according to a cycle of 12 years. This year is that of the Ox or Yi Chou 己丑, the second animal in the Chinese calendar. People born in the year of the Ox are known for being determined, organised and loyal to their loved ones.
Posted by Chia-Yi in News from Orchimedia | 0 Comments
Expansion of the team
Brigitte Couture, MSc, is joining the Orchimedia family as an international project manager. Passionate about oriental cultures, she obtained a Bachelor’s degree in East-Asian studies, a Master’s in international management from HEC, and has visited Japan on numerous occasions. With a vast marketing experience, her tasks include notably to implement efficient management methods that facilitate the conditions for Orchimedia’s growth, Asian business culture awareness and company promotion.
Posted by Chia-Yi in News from Orchimedia | 0 Comments
Orchimedia… already five years of success!
We are celebrating the fifth anniversary of Orchimedia this year. Since its creation, this agency has helped many companies with their business in Asia. As demonstrated by the numerous satisfied clients, the founder Chia-Yi Tung has succeeded in fulfilling her mission to bring Western companies closer to the Asian markets.
To find out more on how Orchimedia can help you, please visit our website at: Orchimedia.asia