Posted by Chia-Yi in Marketing-Communications Korea | 0 Comments
Korea, a land of extremes
Located between China and Japan, South Korea is a country that has developed into a high-tech hub. With one of the fastest internet networks in the world, Koreans are also enticed with the possibilities offered by their cell phones. They principally use intelligent phones to surf the Web, send emails, conduct banking transactions and access social networks. A recent governmental...
Read MorePosted by Chia-Yi in Ethnic Marketing, Marketing-Communications Japan | 0 Comments
A multitude of uses
More and more, the Japanese are using social media to get informed on a mass of subjects, but also to shop. As they tend to ask for advice from their entourage, these users are thus less impressionable through advertising. As a result, this leads to a behavioural modification. Beforehand, the Japanese preferred to pay more in order to get better quality. With the anonymity offered...
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Their own social networks
The division of social networks into sub-groups means that the networks...
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Major changes in the dynamic
The strong penetration of the Internet in Japan has resulted in a very...
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The Japanese digital ecosystem
Social media on the Internet have exponentially grown in popularity across the...
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Montreal is in New York
A picture of the participants in the AAPQ trade mission for New York...
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Orchimédia wishes you a happy Moon f...
If you frequent oriental markets, then you’ve surely noticed the arrival of...
