The luxuries industry is doing better because of China, the principal market in Asia, with growth of 30% this year, up from 20% in 2009.
In comparison, the US should experience growth of 12%, 6% in Europe while Japan should show a new drop of 8%. (Source:news.xinhuanet.com)Read More
Social networks in China
The internet is fast becoming the archetypal medium of choice for communication and business throughout the world. Over time, internet users have become fierce consumers for goods and cyber data. More and more online transactions are being made as people feel more secure using the Internet and China is far from an exception to this change. Its global strength is incontrovertible even on new platforms of communication.
Social networks in Asia, as in the West, are extremely popular and true to form, China does things its own way. There are numerous Chinese networking sites (which few outside China know about and have access to) that have experienced enormous success thanks to the size of the Chinese population. A good understanding of the Chinese Internet proves to be vital if one desires to achieve success there. The popularity of the Internet and its use around the world demands that we invest more effort in this. Chinese and Canadian cultures are very different, which is why it is important to adapt our message so that the image we wish to project is appropriately transmitted.Read More
Great news! The new Orchimedia blog AsianMarketing.ca is online! Included are a variety of topics such as the new economic trends in Asia, the cultural differences between Asian peoples, ethnic and international marketing and bilateral relations between Asian countries and Canada; we will shine the spotlight on various countries as well as provide you with tools and advice on what is appropriate to do, and what isn’t, in order to develop strong relationships with your Asian partners and thus capitalize on all the exciting opportunities that these fast-growing markets offer. The search button will allow you to perform a simple but focused search of all the content and thus you will have no trouble finding the information of particular interest to you. The blog already includes nine newsletters and we invite all our readers, clients, partners and friends to meet us there so that we all share to better understand China and Asia as well as exchange on any event or meeting specific to this continent so full of promise.
Ce blogue est également disponible en français sur MarketingAsiatique.caRead More