Posted by Chia-Yi in Marketing-Communications Asia, Marketing-Communications Taiwan | 0 Comments
Focus on Taiwan: Introduction
This small island covered in enchanting scenery, which has earned the name “Ilha Formosa” (the beautiful island), has about 23.1 million inhabitants. Two-thirds of the surface area is mountainous – the largely urban population is spread out over the habitable surface area, thus making it one of the world most densely populated countries. Mandarin is the official language, but unlike mainland China, it is still the traditional writing system that prevails. Well educated, Taiwanese people have a predilection for engineering. Incidentally, the Republic of China is one of the top five countries producing PhD’s engineers (Engineering Trends). Taiwanese people are very fond of high-technology: the capital Taipei has been well-known to possess the largest Wi-Fi network in the world (Taipei Times), and their prime minister is working hard so that the entire island will be recognized for it in the near future.
Source : http://news.softpedia.com/news/Taiwan-Plans-to-Become-Top-Wireless-Region-in-the-World-87130.shtml
“Taipei 101″, was the tallest building in the world until it was surpassed in height by the Burj Khalifa in 2007.
Posted by Chia-Yi in Marketing-Communications Vietnam | 0 Comments
Canada-Vietnam Relations
Canada-Vietnam trade has increased significantly in the last decade. In fact, trade value vastly surpassed $1 billion in 2008: Canada imported $953 million while exports reached almost $317 million. In that same year, Canada was the sixth largest investor in Vietnam. Agriculture, agri-food, education, training, the forestry industry, IT and communications are the sectors that offer the best opportunities for Canada.
Source: http://www.deleguescommerciaux.gc.ca/fra/apercu-potentiel-marche.jsp?cid=539&oid=852#592
Posted by Chia-Yi in Ethnic Marketing | 0 Comments
A highly educated population
In general, immigrants have a higher level of education than people born in Canada. In fact, their proportion of post-secondary graduates is larger than that of non-immigrants. Furthermore, the majority of Canadian-born visible minority group members are more educated than the rest of the population. This is notably true for Koreans, Chinese, South-Asians, Japanese and Filipinos.
Source: http://www.ccat-ctac.org/downloads/AMosaiquePresentationFr.pdf
Posted by Chia-Yi in Marketing-Communications Korea | 0 Comments
One of Canada’s 10 largest trade partners
With 3.8 billion dollars of exports, Korea was the seventh largest market for Canadian goods. The trade in services between Canada and Korea rose to $975 million in 2005. After China and Japan, South Korea is our largest trading partner in Asia-Pacific. Canada is an important source of Korea’s FDI which amounted to $950 million in 2008, as it received $208 million from Canada in the same year. It is undeniably a priority market offering opportunities in various sectors, notably education, ICT and aerospace.
Source : http://geo.international.gc.ca/cip-pic/geo/roc-fr.aspx