Posted by Chia-Yi in Marketing-Communications Asia, Marketing-Communications Taiwan | 0 Comments
Focus on Taiwan: Introduction
This small island covered in enchanting scenery, which has earned the name “Ilha Formosa” (the beautiful island), has about 23.1 million inhabitants. Two-thirds of the surface area is mountainous – the largely urban population is spread out over the habitable surface area, thus making it one of the world most densely populated countries. Mandarin is the official language, but unlike mainland China, it is still the traditional writing system that prevails. Well educated, Taiwanese people have a predilection for engineering. Incidentally, the Republic of China is one of the top five countries producing PhD’s engineers (Engineering Trends). Taiwanese people are very fond of high-technology: the capital Taipei has been well-known to possess the largest Wi-Fi network in the world (Taipei Times), and their prime minister is working hard so that the entire island will be recognized for it in the near future.
Source : http://news.softpedia.com/news/Taiwan-Plans-to-Become-Top-Wireless-Region-in-the-World-87130.shtml
“Taipei 101″, was the tallest building in the world until it was surpassed in height by the Burj Khalifa in 2007.
Posted by Chia-Yi in Ethnic Marketing, Marketing-Communications Asia, Marketing-Communications China, Marketing-Communications Taiwan | 0 Comments
Which of these two words do you think is written in Chinese?
No matter which one you chose, you guessed well!!! In fact, both words mean “medicine”. The one on the left is simplified Chinese whereas the one on the right is traditional Chinese. The simplified script is used by Chinese from mainland China, whereas the traditional style is used by people from Hong Kong and Taiwan as well as the first Chinese immigrants. Today, Chinese (Mandarin, Cantonese and other dialects) is the third most spoken mother tongue in Canada, after the two official languages.
There is a larger linguistic diversity among South-Asians. In the last census, over 75 maternal languages were counted. Nevertheless, among the people who only have one mother tongue, the languages most currently used are Punjabi (29% of the community), English (27%), Tamil (10%), Urdu (8%), Gujarati (6%) and Hindi.
Source: http://www.statcan.gc.ca/bsolc/olc-cel/olc-cel?catno=11-008-X20050028455〈=fra
Posted by Chia-Yi in Marketing-Communications Asia, Marketing-Communications China | 0 Comments
Focus on China: Introduction
One country, 56 ethnic groups, 73 languages spoken
China is a multiethnic state. Han Chinese, the predominant ethnicity, has a population of more than a billion people (more than 90% of the total population). Yet, there are considerable cultural differences within this group, which can be divided into different “mingsi” communities. Spoken languages also differ within this majority: seven dialects can be distinguished, including Mandarin the official language of China and Taiwan, and Cantonese, which is mostly spoken in Hong Kong. In 1956, the Chinese authorities simplified the writing system, thus ending the unique writing system which had prevailed until then. The traditional method however, is still used outside mainland China. The different ethnic groups do not only differ through their cultural and linguistic characteristics but also by huge social and economic discrepancies in terms of location and generations. The Chinese population is thus multifaceted and it would be a mistake to look at it as one homogenous block when deciding to penetrate the market.